Research Contributions

1-    Diab, Dalia Mohammed Elzubeir and Ahmed Hamza (2012), “The impact of customer-based brand equity on customer satisfaction and trust- empirical evidence from telecommunication companies in Sudan”, Khartoum University Journal of Management Studies, Vol.5, No.2, 2012 (available online: http://sms.uofk.edu/multisites/UofK_sms/images/Journal/v5i2c2.pdf).

2-    Diab, Dalia Mohammed Elzubeirand   Ilham H. F. Mansour (2013) “The Impact of Religiosity commitments on Attitude towards Celebrities Endorsed TV Advertising in Sudan” Annual conference of postgraduate studies & scientific research, humanities and educational studies conference, February 25-28, 2013 at university of Khartoum (U of K) Sudan (published in conference proceeding).

3-    Diab, Dalia Mohammed Elzubeir and   Ilham H. F. Mansour(2013) “The impact of service quality on students’ satisfaction in higher education- case study school of management studies, University of Khartoum”, Khartoum University Journal of Management Studies Vol.7, No.2, 2013(In Arabic) (available online: http://sms.uofk.edu/multisites/UofK_sms/images/Journal/v7i2c3.pdf).

4-    Diab, Dalia Mohammed Elzubeir and   Ilham H. F. Mansour (2015) “The Relationship between Celebrities’ Credibility & Advertising Effectiveness: The Mediation Role of Religiosity”, Journal of Islamic Marketing Vol.6, No.2, 2015.

5-    Diab, Dalia Mohammed Elzubeir and   Ilham H. F. Mansour (2014) “The gap analysis between service perception and service expectation: Passengers’ Perspective”, Journal of economic sciences – Sudan University, Vol.7. Issue.2. 2016(In Arabic) (available online: http://www.sustech.edu/staff_publications/20150428103900156.PDF).

6-    Diab, Dalia Mohammed Elzubeir and   Ilham H. F. Mansour (2015) “Graduate students’ assessment of educational services quality in Sudan” The Fifth International Arab Conference on Quality Assurance in Higher Education(IACQA’2015) (published in conference proceeding) (available online: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2611537) published in social science research network (SSRN elibrary).

7-    Diab, Dalia Mohammed Elzubeir and   Ilham H. F. Mansour (2015) “The Impact of marketing efforts on Brand Equity: A Case of Samsung Brand in Sudan”, Journal of economic sciences – Sudan University, Vol.16.2. 2015 (available online: http://www.sustech.edu/staff_publications/20151125103731400.pdf)

8-    Diab, Dalia Mohammed Elzubeir and Elias M. A. Ismail (2016) “The Impact of market orientation, innovation on export performance and mediating role of environmental factors Sudanese exports (fruit and vegetables)”, Journal of economic sciences – Sudan University.

9-    Diab, Dalia Mohammed Elzubeir , Hesham E. Mohammed , Ilham H. F. Mansour and Osman Saad (2016), Investigation of Dineserv dimensions on customer satisfaction & loyalty: EVIDENCES FROM THE RESTAURANT INDUSTRY IN SUDAN, Science Direct- Procedia- social and behavioral science. 3rd International conference on New Challenges in Management and Business- Dubai.