{"id":14,"date":"2015-03-30T10:52:04","date_gmt":"2015-03-30T10:52:04","guid":{"rendered":"http:\/\/staffpages.uofk.edu\/elham-hassen\/?page_id=14"},"modified":"2017-09-24T05:03:23","modified_gmt":"2017-09-24T05:03:23","slug":"publications-research","status":"publish","type":"page","link":"https:\/\/staffpages.uofk.edu\/elham-hassen\/?page_id=14","title":{"rendered":"Publications & Research"},"content":{"rendered":"

Peer Reviewed Journal Articles<\/strong><\/span>
\n1.\u00a0 Mansour, I.H.F., Eljelly, A.M.A. & Abdalla, A.M.A., (2015). Consumers\u2019 Attitude towards EBanking Services in Islamic Banks: The Case of Sudan. Accepted for publication in the International Journal of Commerce & Management<\/strong><\/a>.
\n2.\u00a0 Mansour, I.H.F. & Diab, D. (2015). Celebrities’ Credibility, Advertising Effectiveness, and the Mediation Role of Religiosity: A Case in Sudan. Journal of Islamic Marketing, forthcoming, Vol.6, No.2.
\n3.\u00a0 Mansour, I.H.F. (2014). Success Factors of SMS Marketing Campaigns: A Managerial Perspective. Khartoum University Journal of Management Studies,\u00a0<\/strong><\/a>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vol. 8, No. p.2-25.
\n4.\u00a0 Mansour, I. H. F & Diab, D. (2014). Service Quality & its Impact on Passengers Satisfaction: Acase of Khartoum International airport. Accepted for publication in Sudan University of Science & Technology Journal of Economic Sciences.
\n5.\u00a0 Mansour, IHF & Diab, D. (2013). The impact of service quality on students’ satisfaction in higher education: A case of School of Management Studies, University of Khartoum. Khartoum University Journal of Management Studies, Vol.7, No.2. p.57-79
\n6.\u00a0 Mansour, I.H.F. (2012). Consumers Perception and Responsiveness to Bulk SMS Advertising in the Sudan, Gezira Journal of Economic & Social Sciences<\/strong><\/a>. Vol. (3), No.2.p. 33-50.
\n7.\u00a0 Mansour, I.H.F. (2011). Factors Affecting Consumers’ Intention to Accept Mobile Advertising in Sudan, Khartoum University Journal of Management Studies,<\/strong> Vol.5, No.2. p. 94-112.8.\u00a0 Eljelly A.M. & Mansour I.H.F. (2001). Predicting Private Companies Failure in the Sudan. Journal of African Business, Hawarthpress, USA, Vol. 2 (2), p.23-43.
\nPaper Presentations at Professional Conferences<\/strong><\/span>
\n1.\u00a0 Mansour, Ilham Hassan F. “Females Muslims and Social Media advertising: Evidence from Saudi Arabia”, accepted for presentation at the 6th Global Islamic Marketing Conference, Istanbul, Turkey, May 6-8, 2015.<\/strong><\/a>
\n2.\u00a0 Ilham Hassan F.H. Mansour, Dalia Diab, Hesham Mohammed, Abuzar M. A. Eljelly, (2015). “Assessment of Educational Services Quality in Sudan”, The Proceedings of the International Arab Conference on Quality Assurance in Higher Education,<\/strong> <\/a>University of Sharjah, UAE.
\n3.\u00a0 Mansour, I.H.F. & Diab, D. (2013). The Impact of Religiosity commitments on Attitude towards Celebrities Endorsed TV Advertising in Sudan. The Proceedings of the Annual Conference of Postgraduate Studies & Scientific Research, Humanities and Educational Studies, University of Khartoum.<\/strong><\/a> p.1027-1041
\n4.\u00a0 Mansour, I.H.F., Eljelly, A.M.A. & Abdalla, A.M.A., (2013).Consumers\u2019 Attitude towards EBanking Services In Islamic Banks: The Case of Sudan. The Proceedings of the Annual Conference of Postgraduate Studies & Scientific Research, Humanities and Educational Studies,University of Khartoum.<\/strong><\/a><\/p>\n

Chapter in an edited book<\/strong><\/span>
\n–\u00a0 Mansour, I.H.F ( 2004). Predicting Private Companies Failure in the Sudan. in ELJELLY, A. M. A.(ed.). Culture, structure, and financial research in the Sudan. Khartoum, Sudan.
\nPapers under review:<\/strong><\/span>
\n–\u00a0 Examining beliefs and attitudes toward social Media marketing: A Study of Young Saudi Females.
\n–\u00a0 Beliefs and Attitudes towards Social Networks Advertising: a Cross Cultural Study of Saudi and Sudanese Females .<\/p>\n

Research Interests:<\/strong><\/span>
\n–\u00a0 Entrepreneurship and Innovation
\n–\u00a0 Islamic Marketing
\n–\u00a0 New media marketing
\n–\u00a0 Consumer Behavior .
\n–\u00a0 Advertising<\/p>\n","protected":false},"excerpt":{"rendered":"

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